Ogilvy Singapore commissioned Cirkus to produce this epic Huggies Free to Be spot.

 

Cirkus set out to create a tactile naive cut-out world as per the below style frame that we submitted at pitch stage.

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This team really got stuck into this project and we ended up using every animation technique under the sun which gives it the lovely hand-made feel. The spot won 1 gold for Best Direction and 1 gold for Best Animation at the Singapore Creative Circle Awards.

It also won a Bronze at the Axis Awards 2009 for Visual Craft.

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Cirkus Team:

Animation Director: Christian Greet, Phil James, Timo Lenton
3D Animation: Micheal Blythe, Chris Lyne, Jared Toth, Layne Howe, Chris Maguren, Dale Hobson
2D Animation: Dylan Coburn, Rodney Selby, Chris Carew
Illustrator: Simon Spilsbury
Producer: Viktoria Fortune

Agency: Ogilvy & Mather Singapore
Creative Directors: Eugene Cheong, Stuart Mills
Copywriter: Eugene Cheong
Art Director: Stuart Mills
Account Service: Yanti Sujatna, Sariyanti Sannie, Liang Shumin
Agency Producer: Wan Shafie, Scott McBurnie

Audio: The Gunnery Singapore
Audio Producer: Azmi Jaffar
Sound Engineer: Evan Roberts
Music Arranger: Ben Rosen

Client: Kimberley Clarke
Marketing Director: Arthur Law
Marketing Manager: Jeanette Tan