Ogilvy Singapore commissioned Cirkus to produce this epic Huggies Free to Be spot.


Cirkus set out to create a tactile naive cut-out world as per the below style frame that we submitted at pitch stage.


This team really got stuck into this project and we ended up using every animation technique under the sun which gives it the lovely hand-made feel. The spot won 1 gold for Best Direction and 1 gold for Best Animation at the Singapore Creative Circle Awards.

It also won a Bronze at the Axis Awards 2009 for Visual Craft.






Cirkus Team:

Animation Director: Christian Greet, Phil James, Timo Lenton
3D Animation: Micheal Blythe, Chris Lyne, Jared Toth, Layne Howe, Chris Maguren, Dale Hobson
2D Animation: Dylan Coburn, Rodney Selby, Chris Carew
Illustrator: Simon Spilsbury
Producer: Viktoria Fortune

Agency: Ogilvy & Mather Singapore
Creative Directors: Eugene Cheong, Stuart Mills
Copywriter: Eugene Cheong
Art Director: Stuart Mills
Account Service: Yanti Sujatna, Sariyanti Sannie, Liang Shumin
Agency Producer: Wan Shafie, Scott McBurnie

Audio: The Gunnery Singapore
Audio Producer: Azmi Jaffar
Sound Engineer: Evan Roberts
Music Arranger: Ben Rosen

Client: Kimberley Clarke
Marketing Director: Arthur Law
Marketing Manager: Jeanette Tan