To promote 7UP Vietnam’s new vintage-inspired cans (which feature designs reminiscent of the 1930s through to the 1990s), BBDO Vietnam asked Cirkus to create an animation for 7UP through the decades. The Cirkus and BBDO teams settled on the idea of rotating the scenes of each decade around the matching cans and a glass of 7UP creating seamless transitions to the present.
Cirkus Soda 30s Vintage Animation
Cirkus Soda 50s Vintage Animation
Cirkus Soda 60s Vintage Animation
The Sound Room’s Marshall Smith and Tom Fox also did some fantastic music to go with our animation – check out those 80s synths!
Cirkus Soda 70s Vintage Animation
Cirkus Soda 80s Vintage Animation
Cirkus Soda 90s Vintage Animation
Animation Director: Christian Greet Design & Layout: Romain Borrel, Christine Jaudoin, Lara Cochetel, Martin Villert, Fredrik Ueberle Animation: Joon Seok Yoon, Shuo Tim Liu Particle Animation: Chris Lyne Producer: Marko Klijn Sound and Music: Marshall Smith, Tom Fox ex The Sound Room
BBDO Vietnam Team ECD: David Smail Art Director: Nga Nguyen Thanh Producer: Vy Nguyen
Account Management: Chi Nguyen and Giao Phan Client: Suntory PepsiCo Vietnam
The animation company where the imagination takes centre stage.