Cirkus’ vintage 7UP apparition act!

Watch this groovy 30″ TVC after the jump!

To promote 7UP Vietnam’s new vintage-inspired cans (which feature designs reminiscent of the 1930s through to the 1990s), BBDO Vietnam asked Cirkus to create an animation for 7UP through the decades. The Cirkus and BBDO teams settled on the idea of rotating the scenes of each decade around the matching cans and a glass of 7UP creating seamless transitions to the present.

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Juggler Christian Greet directed the team that applied the lovely lighting and textures on the iconic objects of each decade. The usual flair was added in the animation by Mime Joon Seok Yoon and Shuo Tim Liu, with great liquid simulation by Daredevil Chris Lyne.

The Sound Room’s Marshall Smith and Tom Fox also did some fantastic music to go with our animation – check out those 80s synths!

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Cirkus Team
Animation Director: Christian Greet
Design & Layout: Romain Borrel, Christine Jaudoin, Lara Cochetel, Martin Villert, Fredrik Ueberle
Animation: Joon Seok Yoon, Shuo Tim Liu
Particle Animation: Chris Lyne
Producer: Marko Klijn

Sound and Music: Marshall Smith, Tom Fox ex The Sound Room

BBDO Vietnam Team
Creative Team:
ECD: David Smail
Art Director: Nga Nguyen Thanh
Producer: Vy Nguyen
Account Management: Chi Nguyen and Giao Phan

Client: Suntory PepsiCo Vietnam