Cirkus pops and twists with Paddle Pop!
Just before Christmas 2015, Mullen Lowe Indonesia approached Cirkus to show off their tricky tricks for Unilever’s brand new global campaign for Paddle Pop.
The work included first and foremost the re-design of the existing CGI characters to suit a 21st century target market. Once all parties across the various markets were happy, we went through the usual process for an animated TVC and also produced the live action shoot for the necessary consumption shots of the Duo Pop and Twister products.
Human Cannonball Romain Borrel led a team of illustrators and 3D modellers to re-design a fresh look for Max, Leena, Higga, Twitch and Spike, and transform them into teenage versions of their former selves to be used on packaging as well as on all animated content.
These new characters are fun and energetic, with distinct personalities.
Working with many markets will throw curveballs, and this time we were faced with a slight backtrack where we were asked to tweak Max’s facial features so that he resembled the old design a little more.
The Duo Pops 30” and Twister Forest 30” spots are currently on air in Turkey while the Twister Blackcurrant 30” spot is showing in Germany.
This campaign is being rolled out globally over the next year and a half – so keep an eye out for it in your country!
Put your hands together for –
Animation Director: Romain Borrel
Character Design: Anna Lee, Cecile Carre
Environment Design: Nicolas Loudot, Anna Lee, Guitty Mojabi
Storyboard/2D Animatic: Rebecca Tan
Rigging: Richard Maegaki, Sagar Lonkar
3D Modelling, Texturing & Rendering: Chris Lyne, James Turnbull, Matthew Tan, Mahesh Dammoju, Stevan Petrovic, Ashita Mistry, Jonathan Paccou, Remy Dupont, Livio Rajh, Carlos Elizalde, Luis Guzman, Sai Krishna Peri
Animation: Joon Seok Yoon, Shuo Liu, Ty Jepsen, Karl Davis, James Fitzgerald, John Ram, Stanley Palmer, Bruno Etchepare, Mauricio Ruiz, Brenda Casillas
Fluid Simulation: Chris Lyne, James Turnbull
Animation Producer: Puteri Raja Ariff
Live Action Co-Director: Christian Greet
Director of Photography: James Rua
Live Action Producer: Felicia Brunsting
Head of Production: Viktoria Fortune
Executive Producer: Marko Klijn
Audio: Marshall Smith & Tom Fox ex The Sound Room
Agency: Mullen Lowe Indonesia
Chief Client Officer: Yusdina Fibriyanti
Account Executive: Rekha Hamdilla
Jr. Account Executive: Aryo Wibisono
Account Manager: Rachman Gunawan
AV Group Head: Hesti Prihantini
Executive Creative Director: Firman Halim
PM Group Head: Farida Listiani
Creative / Twister, Mini Milk, Mini Twister –
Art Director: Putri Lucianne
Senior Copywriter: Ratri Ninditya
Senior Art Director: Kesumanjati Galuh
Creative / Duo Pops –
Creative Art Director: Ratna Puspitasari
Senior Art Director: Aldi Lantip
Copywriter: Windy Andina
Client: Unilever Asia Pacific