When Lowe Bangkok approached Cirkus in 2013, to create an animated series for Rexona featuring 3 self conscious teenage girls dealing with how they smell we jumped at the challenge.
The scripts required a modern design palette and quirky character animation to keep the target audience engaged.
The Cirkus team, led by Human Cannonball Romain Borrel designed the characters and backgrounds. (artwork) A very special mention to storyboard and layout artist Chan Ghee Leow who created the 3 chaptered scripts in 3 wonderful 2D Animatics that provided with the framework for the 3D Animation.
Fast forward to 2015 when Unilever assigned R/GA Singapore the role to re-purpose the original work by means of creating 4*15 sec animations highlighting the importance of fresh BO! Our team was tasked to take the campaign to the next quality level by means of refining the animation, texturing and rendering.
Watch the final punchy spots here:
Please give a big round of applause for the Cirkus team –
Animation Director: Human Cannonball Romain Borrel
Storyboarding and 2D Animatics AND the awesome shower scene: Chan Ghee Leow
Animation Team: Jester Joon Seok Yoon, Puppeteer Henry Bennet, Mauricio Ruiz, Hugo Garcia, Mime Priyan Jayamaha, Glen Christie
3D Modeling: Kurt Adams, James Turnbull
Animation Layout: Katie Naeher, Emma Cartwright, Andrew Butterfield
Compositing: Sandesh Codhadu
Producer: Gypsy Puteri Raja Ariff
Lowe Bangkok Team –
Producer: Nigel Kenneally, Lolita Ham
Creative Team: Ricardo Turcios, Maria San Pedro
Account Management: Pancha-aim Vienravee
R/GA Singapore Team –
Creative Team: XinTing Cheng, Jinglin Ang
Producers: Grace Liew, Liane Ng, Sami Jaaskelainen, Shirlyn Lam, Denise de Cruz
Account Management: Min Mei Foong