We’ve teamed up with Hogarth & Ogilvy and Ogilvy Public Relations Singapore once again to delve into a quirky little world! This time, instead of germs, Cirkus has created a range of Eyeball characters to feature in NSCS’s ‘Spot It. Stop It.’ Campaign.
Singapore’s Ministry of Home Affairs (MHA) has launched an app – SGSecure – to encourage Singaporeans to keep an ‘eye’ out for suspicious behaviour or items, and make a report to the authorities via the app.
In each of the 4 films our Eyeball characters – such as Alert Eye, Kiasu Auntie, Office Worker – take centre stage. You’ll find them in a park, a MRT station, a hawker centre and a clothing store – your typical Singaporean locales.
Human Cannonball Romain Borrel led the troupe to execute the scripts in a colourful and tactile fashion to make this serious topic accessible to all.
And to really get the message out there, not only are the films online, Singaporeans will see the Eyeball characters (cat and dog included!) around their city! You’ll find them in places like the sides of buses, on the digital screens at a bus stop and inside a train.
This was a fantastic project to be a part of, thanks to the great team at H&O and the fun scripts that their creative team wrote. Take a look at the 4 films – Le-park, Rush Hour, Makan Alert and Kiasu Kiasi – below!
Check out the ‘making of’ here!
Animation Director: Romain Borrel
Design: Anna Lee
Storyboarding: Rebecca Tan, Ty Jepsen
Modelling & Texturing: Chris Lyne, James Turnbull, Mahesh Dammoju, Courtney White
Rigging: Shuo (Tim) Liu
3D Animation: Joon Seok Yoon, Mauricio Bartok, Shuo (Tim) Liu, Ty Jepsen, Karl Davis, Joanna Gaelic
Rendering: Chris Lyne, James Turnbull, Mahesh Dammoju
Making Of: Wouter van der Knaap
Producer: Puteri Raja Ariff
Hogarth & Ogilvy Singapore Team
Executive Creative Director: Shayne Pooley
Head of Art: AikLeng Tan
Head of Copy: Nicholas Cocks
Senior TV Producer: Sharon Leong
Project Manager: Suliana Abdullah, Michael Simpson
Ogilvy Engage, Ogilvy Public Relations, Singapore