Grass has never looked better than in our new 30 sec Promo for Publicis Mojo Auckland and Goodman Fielder in which Meadow Fresh gave away over 500k worth of sports gear and art equipment to NZ schools by means of collecting stickers.
Ned Wenlock supplied all initial illustrations as a design template for the Cirkus Team to show off their skills to create the idea of a “world in the meadow” built by kids.
With Juggler Christian Greet’s animation direction and Daredevil Chris Lyne working his magic on the art/sports stack and liquid. Human Cannonball Romain Borrel, Strongman Scott Wilkinson, Mime Priyan Jayamaha, Firebreather Sandesh Codadhu. Mauricio Ruiz, Dan Harris and Thomas Price all had a hand in 3D modelling, texturing and animating, with Knifethrower Layne Howe getting the special mention of wrangling all that grass! All this produced by our own Hoopdiver Kate Goodwin.
Agency: Publicis Mojo Auckland
Creative Director: Guy Denniston
Account Director: Tobias Grant
Senior Account Manager: Jonathon Bates
Creative Team: Hadleigh Sinclair, Jack Delmonte
Agency Producer: Liz Garneau
Client: Goodman Fielder and Meadow Fresh
Marketing Manager (Fresh Dairy): Kylie Tipene
Brand Manager (Yoghurt): Davinia Yates
Asst. Brand Manager (Meadow Fresh): Kailey Spicer
Category Marketing Manager: Caroline Jones