For TaxRefunds.co.nz, we created Eric the Frog who headlines their website in all his glory, and features in 3 TVCs!
We used a mixed media approach with the animated character composited into a live background, which really helps these spots in coming alive.
A special shout out to the Barnes, Catmur & Friends team for making this such an easy process!
We also produced a couple of KV images:
And here’s some early concept art of Eric the Frog:
Thanks to the whole Cirkus team who have worked on this campaign –
Director/Concept Artist: Romain Borrel
Animatic Design: Alexandre Toufilli
Character Animation: Hugo Garcia, Priyan Jayamaha, Joon-Seok Yoon, Mauricio Bartok
Modeling: Mauro Santini
Rigging: Jack Tuck
Compositing/DOP: Sandesh Codhadu
Producer: Kate Goodwin, Viktoria Fortune
Agency: Barnes, Catmur & Friends
Creative Director: Paul Catmur
Art Director: Brad Stratton
Account Director: Jo Cheyne
Agency Producer: Shayna Stalker