This 30 sec spot for McDonald’s introduces the new Happy Meal box to Indonesian kids.

 

 

We created this TVC in collaboration with Leo Burnett Indonesia and Nayfosindo Production house. The initial brief was to take the Happy Meal box through different scenarios from the perspective of a child’s imagination. The look was a mix of 3D and 2D cut out which was right up our alley and Cirkus Director, Human Cannonball Romain Borrell revisited his childhood years with this illustrated kids drawings of playful environments.  Great quircky animation passes from our own Joonseok Yoon and Mime Priyan Jayamaha and the icing on the cake with the compositing from firebreather Sandesh Codhadu.

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Thanks to the Agency for following the process and making this a cute job that was a pleasure to work on.

Client: PT. Rekso Nasional Food
Michael Hartono: Marketing and Communication Director
Caroline Kurniadjaja: Associate Director Marketing
Wili Luiwanto: Assistant Manager

Agency: Leo Burnett
Brian Charles Capel: Executive Creative Director
Leonardus Bramantya: Associate Creative Director
Patricia Wiroreno: Associate Creative Director
Yogi Pradana: Group Head
Renaldy Arief: Group Head
Damar Wijayanti: Copy Writer
Willy Asianto: Art Director
Indrajeet Mookherjee: Client Service Director
Edwina Febrialdy: Account Director
Ramadhona Harahap: Account Manager
Ivan Eka Putra: Account Executive
Eva Ayu Karina: Sr. Broadcast Producer

Production House: Nayfosindo
Director: Zahir Omar
Executive Producer: Fairus Sofyan
Producer: Jefri Jaffar
Producer: Rifandi Sabjan