Working with teams from BBDO Singapore and Hong Kong, FedEx wanted to reach their medium sized business customers with a series of viral spots highlighting the benefits of easy access to clearance documents, customs duty estimates and more.

 

This campaign features multiple characters, as per the below line up, to illustrate FedEx’s global reach.
Characters

Juggler Christian Greet and Flea Norman Yeend produced 3 stop motion miniature meets CGI character animated viral spots: Growing Your Business, Peace of Mind and Making Life Easier.

Below you’ll find the 3 individual spots, and info on the amazing team behind the campaign, as well as incredible behind-the-scenes photos of the stop motion environments/props used!

FedEx – Making Life Easier

 

FedEx –  Growing Your Business

 

FedEx – Peace of Mind

 

Step up our Stop Motion guru, Flea aka Norman Yeend who made these delightful miniature environments.

Norman

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Collaborating closely with Animation Director, Christian Greet, Norman executed stop motion camera moves and transition madness.

Finished up with some lovely character animation, thanks to lead animator Joe Helmore and the team, and some serious compositing, these charming little films were created.

Let the lions roar for –
Animation/Art Director: Juggler, Christian Greet.
Animation Director Stop Motion: Flea, Norman Yeend
Storyboard and Character Design: Chan Ghee Leow, Mat Monro
Modeling, texturing and rendering: Mat Monro, Human Cannonball, Romain Borrel. Juggler, Christian Greet.
Animation: Joe Helmore, Hugo Garcia, Mauricio Ruiz, Henry Bennet , Laurent Gillot, Claire Courtois.
Compositing: Firebreather, Sandesh Codhadu
Producer: Contortionist, Viktoria Fortune.

Agency: BBDO Singapore/Hong Kong.
Agency Creative: Melanie Clancy
Agency Producer: The Delightful, Ann May Chua.