“The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’” – Isaac Asimov

 

For this Comfort project, Cirkus was set the task to bring to life a new Comfort world encompassing a fresh personality, Comfort Scientist Extraordinaire “Q”.

Creative and Art Director Kevin Geeves of Ogilvy Singapore came up with the concept of a James Bond-inspired “mad” scientist testing the brand new “Molto All-in-One” product.

As Q visits the various Comfort testing stations, his gorgeous assistant diligently takes note of the test results. This is Comfort’s very own Manhattan project!

The lab environment is HUGE to accommodate the ground-breaking research required to get all of Comfort’s Benefits into just 1 bottle!

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Big curtain roll for –
Animation Directors: Daredevil Chris Lyne and Strongman Scott Wilkinson.
Art Direction: Chris Lyne and Kurt Adams.
Character Design: Chan Ghee Leow
Modeling, Texturing and Rendering: James Turnbull, Chris Lyne, Dale Hobson, Layne Howe, Mat Monro
Animation: Mime Priyan Jamajaya, JoonSeok Yoon, Scott Wilkinson, Hugo Garcia, Mauricio Ruiz, Henry Bennett
Compositing: Firebreather Sandesh Codhadu
Producer: Ringmaster Marko Klijn

Agency: Ogilvy Singapore
Agency Creative: Kevin Geeves
Producer: Cora Chee