Brand New Ringmaster’s Cut and More!
The latest instalment of our infamous Ringmaster’s Cut is back and better than ever! This really is the Greatest Show on Earth, with small samplings of Cirkus’ best work, including our latest endeavour – the Castrol Power 1 epic viral. Featuring mind-bending work from the talented Cirkus Troupe, the updated Ringmaster’s Cut will leave you on the edge of your seat.
Castrol’s Ride of a lifetime
How do you feel when you ride?
Cirkus and Ogilvy present the grandest ever throttle spectacle for Castrol
For Cirkus there’s always Bigger and Better, so when Ogilvy Singapore briefed the Cirkus troupe to not hold back to show where superior acceleration can take motor bikers we happily obliged.
Ogilvy’s Creative/Art Director Kevin Geeves and Writer Daniel Barrett needed a fun epic viral film as a call to arms for bikers to share their motoring experiences in the Castrol Facebook communities around the world.
They used the authentic approach of capturing the unique “motorbike speak” by interviewing bikers about what they feel when they pull the throttle and accelerate.
The coolest descriptions were turned into a loose script. First off, the Cirkus team headed by Director and Juggler Christian Greet created a 3D animatic which was to be the blueprint of the New Zealand live action shoot.
Aaah the wonders of a beautiful winters’ day in Aotearoa creating the ideal canvas for the perfect bike ride with Cirkus shooting the footage out of the choicest camera truck imaginable.
Many thanks to DOP Andrei Jewell and his Producer/Camera Operator/motor biker talent Gavin Newton, who filmed the Cirkus 3D animatic under Christian’s direction in true guerrilla style. Big thumbs up to Matthew Redmond @ Rocket rentals ex Auckland for coming to the party with all camera gear and support as well as being camera assist on the 2 days.
Last but not least the team was complemented by Camera Operator Matt Meikle’s showing off his trapeze skills hanging out of Safety officer Dean Lucas’ Landrover
For the sceptic kiwi’s readers out there; yes – there is pies AND prettiness in Huntly! Before heading into town take a left onto the Tahuna – Te Aroha road and be amazed. On the beautiful Waikato back country roads Honda Pro driver Andrew Stermont put the Honda CBR 500 through its paces driving into a ridiculously beautiful sunset.
Back at the Bigtop it was all hands on deck for the Cirkus team to perform their magic on eehh, well Everything. With this open brief, editing, design and scene layout and animation were constantly evolving. The footage was played with, replaced, rotoscoped, you name it! We ran with it, especially if it required to be beautiful and bizarre.
All these scenes were crafted as a wonderful team effort under Christian’s direction, so big thank you to Daredevil Chris Lyne, Mime Priyan Jayamaha, Firebreather Sandesh Codhadu, Knifethrower Layne Howe, Human Cannonball Romain Borell, Andrew McCully, Kurt Adams, Joonseok Yoon, Johannes Gugerbauer and Vijay Anand Rajan for burning the midnight oil, staying the course and create this exhilarating ride.
Ogilvy Singapore team: Kevin Geeves (CD/AD), Daniel Barrett (Writer) James Brooke Partridge (EP), Stephenie Lee (prod), Rahul Gupta and Christianne Pena (acc management)
Now it’s up to you. Go on and Facebook How you feel when you ride!
Click here for the The Making of Castrol Power 1!
Online shopping with Symphony
Cirkus’ Juggler Christian Greet presents: Symphony, a beautifully crafted online spot for XM Developments.
XM Developments is a key international supplier of cloud commerce. This animated spot launches Symphony, an e-commerce system that stocks, sells, tracks and orders eeehhhm well everything across all platforms.
Christian created the viral from scratch using a simple, naive design palette, which enabled him to concentrate on the texturing and lighting of the environments and characters. To simplify the character animation, Christian created characters with simplified limbs – a clever trick!
The realistic and retro look of the environments and characters bring a unique quality to this spot that we love, and it does a great job explaining Symphony for the non-binary people. A big thanks to the Soundroom for the audio, which makes the film seem even more realistic by using sound effects from actual hand and feet!
Client: Blair Watkins, XM Developments
Cirkus produced the animation and final online for this cute 15 sec Milo TVC for ECHO Productions and Ogilvy Vietnam. The references for this job were beautiful cardboard characters composited into a live action environment. We feel like we pulled it off. Nice Pack shot Sandesh!
Thanks to BJ Galinato, ECHO director for travelling all the way to NZ to oversee the final execution.
Animation Director: Romain Borrell, Character Animation Hugo Garcia, Joonseok Yoon and Priyan Jayamaha.
McDonalds Happy Meal
This 30 sec kids spot for Macca introduces the new Happy Meal box to Indonesia. We created this TVC in collaboration with Leo Burnett Indonesia and Nayfosindo Production house. The initial brief was to take the Happy Meal box through different scenarios from the perspective of a child’s imagination. The look was a mix of 3D and 2D cut out which was right up our alley and our Director, Human Cannonball Romain Borrell revisited his childhood years with this illustrated kids drawings of playful environments. Great quircky animation passes from our own Joonseok Yoon and Mime Priyan Jayamaha and the icing on the cake with the compositing from firebreather Sandesh Codhadu.
Thanks to the Agency for following the process and making this a cute job that was a pleasure to work on.
Client : PT. Rekso Nasional Food
Michael Hartono : Marketing and Communication Director
Caroline Kurniadjaja : Associate Director Marketing
Wili Luiwanto : Assistant Manager
Agency : Leo Burnett
Brian Charles Capel : Executive Creative Director
Leonardus Bramantya : Associate Creative Director
Patricia Wiroreno : Associate Creative Director
Yogi Pradana : Group Head
Renaldy Arief : Group Head
Damar Wijayanti : Copy Writer
Willy Asianto : Art Director
Indrajeet Mookherjee : Client Service Director
Edwina Febrialdy : Account Director
Ramadhona Harahap : Account Manager
Ivan Eka Putra : Account Executive
Eva Ayu Karina : Sr. Broadcast Producer
Production House : Nayfosindo
Director : Zahir Omar
Executive Producer: Fairus Sofyan
Producer : Jefri Jaffar
Producer : Rifandi Sabjan
AECT Modelling Fun
Our modeller extraordinaire and in house Flea Norman Yeend and his wife Anne have been very busy working on this unique cuckoo clock model for AECT (Auckland Energy Consumer Trust) in association with Y&R Auckland. The brief was to create a NZ looking Cuckoo clock house which had a restored Villa look. The initial idea was to find and use a taxidermy Tui which proved harder than you would think. An alternative was reached and beautiful paper, Fantail was created by Norman’s wife, illustrator and model maker Anne Bowman. This sadly also ended up being vetoed as it can represent bad luck when associated with houses. Finally we created a 3D Tui which had the paper look to finish off the print campaign.
Creative – Carlos Savage
Producer – Rachel Rider, Christina Hazard
Take a look at the process
And the shoot…
My Animation Rules Workshop Final Visual!
Final Drum Roll please. It’s been great fun and we’re all done! Our Production team in New Zealand has worked on yesterday’s animation update overnight and have rendered all passes and then composited the lot together for your “final approval”.
As the main objective of the workshop was to use mixed media in order to tell an interesting story in a unique and creative way, we thought we would break down the different elements we did end up using when following the final storyboard. Please find below three shots from the movie and explain the different elements that have been layered into each one.
Frame 1 – Matte painting
Frame 2 – Lighting
Frame 3 – Final rendered 3D animation passes
Frame 4 – Final Grading
Frame 1 – Final animation pass
Frame 2 – Live action footage
Frame 3 - Integration of rendered 3D elements
Frame 4 – Grading
Frame 1 – Final animation pass
Frame 2 – Live action footage
Frame 3 – Shadow pass
Frame 4 - Integration of 3D and 2D text, Grading
Delegates can comment on the final visual of this year’s Workshop “My Animation Rules’ by visiting our Cirkus booth @ the Palais and/or via via social media: www.facebook.com/CirkusNYNZ and https://twitter.com/CirkusLtd
To learn more about how these steps fit into the overall animation process and to view an easy explanation of it, check out our quirky and entertaining ABC to Animation here. If you’re not @ Cannes just drop a comment online!
“My Animation Rules” Workshop animation update!
Salutations, Cirkus fans! As we continue living it up in Cannes, our Production team in New Zealand has prepared yet another WIP for your viewing pleasure. Overnight we continued working on yesterday’s 3D animatic and we have now fine-tuned the animation and added some rendered passes.
Remember the assignment?
Product: Air Feature: Keeps you alive Spot length: 15 sec, you have to use the below character in 6 different backgrounds.
The objective of this workshop is to think beyond one production platform and mix the 3D character with whatever media; this can be live-action, digital stills, stock footage, 2D drawings, matte-paintings a miniature set or the use of stop-motion – you name it!
Tomorrow we will render and composite all the 2D and 3D elements and output the final Animated spot. To view an easy explanation of the Animation Process check out our quirky and entertaining ABC to Animation here
Delegates can comment today’s progress by visiting our Cirkus booth @ the Palais and/or via social media: www.facebook.com/CirkusNYNZ and https://twitter.com/CirkusLtd. If you’re not @ Cannes please well here’s your chance to get involved!
Juggler and Ringmaster @ the Cirkus Booth
Creative Director and Juggler Christian Greet and Executive Producer/Ringmaster Marko Klijn will be at the Cirkus Booth this week for all your questions and remarks regarding animation, workshop and/or serve you cuppa coffee or just kick back, relax and flick through our Cirkus Book
Cirkus coming to Milan!
Beginning next week, Ringmaster Marko Klijn will be packing up shop and moving the Cirkus tent to Milan as the 2013 promo tour continues! While in Italy, he will have the chance to WOW the Agency masses with the Cirkus Book, Cirkus’ latest and greatest work and breaking down the animation process. Marko will be around on Monday the 24th and, if need be, the afternoon of Wednesday the 26th.
Please e-mail firstname.lastname@example.org to see the greatest Animation Show on earth!